By combining the disciplines of Brand Strategy, Product Design, and Engineering, we tame emerging technologies, align teams and bring new ideas to life. We call this Holistic Innovation.
Your product makes promises. Its features must deliver on them. Through our Feature Strategy approach, we prototype design elements, user experiences, and touchpoints to create products that keep their promises.
The careful selection of technologies and components is vital to the feasibility and viability of your product. We balance business cases, trade-off features, and select appropriate manufacturing processes to create a strong market fit for your product.
Beautiful products and experiences are designed from the inside-out and the outside-in. Product Architecture is the core of our craft where we obsessively design every detail, precisely place each component, and craft every touchpoint.
Our offerings are prototype driven. Tomorrow Lab’s goal is to interrogate ideas and make them as real as possible, as fast as possible. We utilize this approach in our short and long term offerings including day-long to week-long Workshops, six to eight week Innovation Sprints, and six to twelve month Product Development processes.
Holistic Innovation is about aligning stakeholders and finding opportunities in the tensions between their needs. Our workshops are designed around activities to invent new features and generate new ideas.
We believe a prototype in the hand is worth 10 Power Points on the screen towards developing your idea. In a design and innovation sprint, Tomorrow Lab combines our design engineers with your cross-functional team to turn problems into opportunities and solutions into working prototypes complete with brand strategy and a full feature set.
From developing consumer insights to prototyping new technologies to assembling and testing the first production unit, Tomorrow Lab is hands-on with the full development process. The outcomes can range from a first works-like looks-like prototype to share with investors, to a 2,000 unit pilot production run to be used in market testing.
Tomorrow Lab works closely with companies of all sizes, from startups to global brands, to help bring their physical product ideas to life. With our prototype-driven approach, our goal is to interrogate ideas and make them as real as possible, as fast as possible. Let’s work together.