BikePump partners with NYC's top couriers to deliver highly targeted, revolutionary DOOH advertising. They use a persistence of vision effect on a bike wheel to make powerful impressions to millions of New Yorkers every week.
BikePump had developed a system for displaying images on a fast-spinning bicycle wheel using the concept of persistence of vision. Previous to Tomorrow Lab, the company built a working prototype of the system featuring 8 LED bars, two battery packs and a divided donut-shaped PCB.
In order to roll out the product with a pilot production run of 500 units, Tomorrow Lab worked with BikePump to make all necessary adjustments to the mechanical and electrical designs. Tomorrow Lab developed a mechanical housing design to create a safe, durable and waterproof system mounted in a secure and stable fashion to the hub of a bicycle wheel.
Tomorrow Lab validated all firmware and electronic systems in the working prototype. We provided guidance for component layout and battery pack positioning, material selection and assembly strategy, wire routing, and power transfer.
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