Tomorrow Lab | Work | Rally
rally rally
  • Timeline
  • 2015
  • Services
  • Product Development
  • Electrical Engineering
  • Mechanical Engineering
  • Design for Manufacture
  • Firmware Development
  • Pilot Production Manufacturing Support

Rally
A Charging Cable with a Twist

Rally Power increases mobile engagement by connecting with customers at relevant moments. One of the fundamental pieces of Rally’s offerings is a smart charging cable which requires an associated App and a few taps in order to provide a charge to the customer’s phone. For the businesses providing the charge (a coffee shop, restaurant, or car service), these taps are a critical data collection and/or advertising moment. For the customer, usage rewards can accumulate when charging at repeat locations. You can learn more about how to get the Rally Charging Cable here.

  • Timeline
  • 2015
  • Services
  • Product Development
  • Electrical Engineering
  • Mechanical Engineering
  • Design for Manufacture
  • Firmware Development
  • Pilot Production Manufacturing Support
01

01 — Design Concept

Tomorrow Lab lead the electrical engineering and firmware development for both iOS and Android versions of the Rally Cable. Tomorrow Lab is an MFI (Made For iPhone / iPad) certified company, allowing us to develop and manufacture Apple accessories. In 2016, Rally participated as one of the portfolio companies in the first class of the Virgin Media Accelerator Powered by Techstars.

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02

02 — How it Works

Rally cables will automatically prompt your users to engage with your app and reward them for the experience. The cable will charge a dead phone for free, but as soon as the phone turns on, the device launches the Rally App on the user’s phone. If the user does not yet have the App, they are brought to the download page in the App Store. After downloading and launching the App, the user is prompted to watch an advertisement, answer a quick preferences survey, or just tap ‘OK’. The phone then starts charging.

Since we developed both Android and iOS versions of the cable, Rally can support 95% of all mobile devices in the world. From cabs to ride-shares, trains, pubs, restaurants, hotels, Rally cables can work anywhere in the world.

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Charging solutions on the go with a customizable Deep Link to each cable.
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